von goeben


Entrepreneur and author Robert von Goeben has excelled in numerous fields, including consumer products, venture capital, and entertainment. Robert has been featured in scores of media, from interviews to commercials.

Robert was a co-founder of Green Toys, the leading manufacturer of eco-friendly children’s products, and a pioneer in the use of recycled material in consumer products. Started (literally) in a Silicon Valley garage, Green Toys has grown to  a global brand and is one of the industry's most beloved companies. Within 5 years of launch, Green Toys were distributed in over 80 countries, and were featured in major U.S. retailers such as Amazon, Costco, Whole Foods, Pottery Barn, Target, and many more. Robert was the company’s CEO and head of product development, and retired from the business after the sale of the company to private equity firm The Friend Group.

Robert previously founded Propellerhead Studios, a Silicon Valley design studio specializing in electronic toys and games. Propellerhead worked with many leading toy companies, including Mattel, Radica and Wild Planet.

During the first dot-com era, Robert worked as a Silicon Valley venture capitalist. He was the founder and Managing Director of Starter Fluid, a top-quartile returning venture capital fund backed by leading institutional and corporate investors, including Compaq Computers and the University of Chicago. Before that, Robert was a founding director of Redleaf Venture Management, one of Silicon Valley’s first Internet-focused venture capital funds.

Robert was a pioneer in technology in the entertainment field. He started and operated the online division of Geffen Records, establishing one of the first online programs in the entertainment industry. In 1994, Robert and the Geffen team developed what is considered the first digital delivery of music, for which Robert was nominated for the ComputerWorld award by the Smithsonian Institution. Before that Robert, worked in digital imaging with Applied Graphics Technologies working with leading entertainment companies such as Warner Bros., Paramount Pictures, MCA, etc.

A committed educator, Robert has been an Adjunct Professor in the MBA program at the prestigious California College of the Arts in San Francisco.

A prolific writer, he has contributed to many publications, including Upside Magazine, CNET, HotWired, The Good Man Project and Bold Italic, and is an author of  seven books on lifestyle and business. He was the co-author of The VC Comic Strip, a widely read parody of the venture capital industry.

Robert has an MBA from the University of Southern California and a BA in Mathematics from the State University of New York. He holds two US Patents in the field of toys and games.

For a full list of professional experience, click here to see Robert's LinkedIn CV.